Our work to benefit our communities shifted focus this year as we began our partnership with Campaign Against Living Miserably, known as CALM, a suicide prevention charity. Through this work, we strive to broaden and deepen our impact and create a legacy, targeting our support to those most in need.
Now in its second year, our partnership with Campaign Against Living Miserably, a suicide prevention charity, has been multi-award winning. Winning both the CIPD award for Best ESG Initiative and the Newsworks award for Best Social Impact Campaign for Money Talks. Colleague engagement with CALM remained phenomenal with fundraising events in 2024 leading to a donation of £127,278 to the charity, taking us to an overall figure of £264,214 or 21,656 life-saving calls.
MONY Group’s partnership with CALM and the Money Talks campaign
At MONY Group, we’re incredibly proud of our charity partnership with CALM and what we have achieved by aligning our values with CALM’s mission to end suicide. We’ve gone beyond raising funds and getting employees involved, to tackling the critical issue of financial hardship and its link to suicide. In just 24 months, we’ve exceeded our three-year fundraising target of £225,000.
What has made our partnership with CALM so impactful is our shared focus on financial hardship and mental health. With financial worries being a key risk factor in suicidal ideation MoneySuperMarket joined with UM and CALM to launch Money Talks – a campaign to help break the stigma that stops people talking about financial worries and provide support to those in need. The Money Talks campaign marked MONY Group’s first external communications campaign with a charity. Over 200 people attended the launch event, including our partners and three Labour MPs with a special interest in mental health. The launch set the stage for the campaign to reach a diverse audience and encourage open conversations about money and mental health.
Money Talks has received national media coverage; however, the impact of campaign is best expressed by those who have benefitted from it. One testimonial poignantly stated, “I am touched that someone somewhere in your organisation has thought about what life is like for the neuro spicy. So, it isn’t only the content, it’s the care and compassion behind it.” Our efforts this year have also been recognised on a national level. We received the award for Best Applications of Research at the MRS Awards, with the judges commending the Money Talks campaign for leading to a “sea-change in the way people talk about money”. We also received the award for Best CSR/ESG Initiative at the CIPD People Management Awards and the Best Social Impact Campaign award for Money Talks at the Newsworks Awards – inspiring us to continue making a meaningful difference.
Since joining the MONY group as a Software Developer Apprentice back in April 2023, it feels like winning the ‘junior developer’ lottery with all the support and learning opportunities provided to help me succeed in my studies.
Vienna Borowska
Apprentice Software Developer