Engagement with our key stakeholders

 

Regular engagement with our stakeholders ensures that we operate in a balanced and responsible way, both in the short and longer-term. We are committed to maintaining effective and positive relationships with all our stakeholders, recognising their importance to both the success and sustainability of our business. The Group works with a significant number and variety of stakeholders and considers those key to our business to be those individuals or groups who have a significant interest in, or are affected by our activities.  

For further details on how we engage with our key stakeholders, please refer to pages 32 to 38 of our Annual Report and Accounts 2025.

Annual Report and Accounts 2025

Why it is important to engage

Our success is dependent on our ability to anticipate and adapt to the needs of our customers. By offering relevant products and services that provide meaningful savings, we attract and retain customers, setting ourselves apart in a competitive market. 

 

Customers’ key interests

  • An unbiased review of offers on the market
  • Competitiveness and value
  • Compliance with data protection regulation
  • Access to a wide range of products and services
  • User-friendly online features which enable easy comparison 
  • Accurate and current information

Why it is important to engage

A highly skilled and motivated workforce is essential to the success of the Group. We are committed to creating a diverse and inclusive workplace, fostering an environment where employees can thrive. Actively engaging with our employees is key to retaining and developing top talent.

 

Employees’ key interests

  • Company purpose and reputation
  • Reward
  • Career opportunities
  • Employee engagement
  • Training and development
  • Wellbeing
  • Health and safety
  • Diversity, Equity, Inclusion and Belonging

Why it is important to engage

Continued access to capital is essential to the long-term performance of our business and the Board seeks to understand shareholder perspectives and act consistently in their best interests. We provide shareholders and investment analysts with clear, fair and balanced information, ensuring they have a strong understanding of our purpose, strategy, performance, culture, values and ambitions.

 

Shareholders’ key interests

  • Financial performance, economic impact and market competition 
  • Governance and transparency
  • Strategy and strategic purpose
  • Operational performance 
  • Company leadership and culture 
  • Dividend and total shareholder return 

Why it is important to engage

Our third parties, such as the providers who offer products through our channels and the suppliers who deliver goods and services to us, are critical to our performance. We engage with these partners to build strong, trust-based relationships that deliver mutual benefits and to ensure they adhere to our standards and conduct business in line with our expectations. Expanding our tenancy offering and our data and insight capabilities for partners presents a significant growth opportunity.  This approach enables us to build a recurring revenue stream while also allowing partners to reach new customers through tenancy and enhance their product range using data-driven insights to better meet customer needs. 

 

Suppliers’ key interests

  • Cost efficiency and value 
  • Long-term relationships 
  • Responsible business, trust and ethics    
  • Efficient customer acquisitions 
  • Value creation through strategic account management 
  • Data insight and related products 
  • Working with a recognised brand 

Why it is important to engage

We are committed to building positive relationships with the communities in which we operate. By supporting local communities and groups and considering the environmental and social impacts of our operations, we seek to make a meaningful contribution to both the communities in which we operate and to the environment. 

Environmental engagement is equally crucial in addressing the pressing global challenges of climate change and resource depletion. Implementing sustainable practices not only reduces our environmental footprint but also reinforces our position as a socially responsible company. We want to ensure that our operations minimise environmental impact wherever possible, because we believe this is the right thing to do.  

 

Communities’ key interests

  • Local operational impact 
  • Health and safety performance
  • Climate-related risk, commitments, performance and reporting
  • Long-term partnership and strategic alignment    
  • Sustainability 

Why it is important to engage

Open and transparent communication fosters a clear understanding of our business, strategy and culture, while ensuring compliance with regulatory and legislative requirements.  

Ongoing Government engagement supports campaigning objectives and endorses MSE’s commitment to championing consumers.  

 

Regulators’ key interests

  • Openness and co-operative interactions 
  • Proactive compliance with new regulations and legislation
  • Fair value and good customer outcomes for consumers 
  • Governance, culture and sustainability