Business model and strategy

On the other side of our marketplace, we have the services we offer providers. We are expanding our ‘best provider proposition’ to grow the strength and breadth of our offering. Investment in our platform and in our data means we now have a more enhanced provider offering than ever before.

Our advertising (tenancy) offering, switching platform coupled with our data insights is compelling for our B2B partners brands who can utilise our single platform to provide switching services, extending our reach and market share. By moving everything onto one platform we can onboard providers more quickly, and across all our brands simultaneously, making it much more commercially attractive to them.

As a leading tech company, our single common platform powers our ability to help users save money. Over the last few years we have transformed our tech stack to one platform across our leading brands.

Data is critical to deepen our relationship with customers. Our consolidated data view across the broad range of products we offer enables us to improve the user experience.

Our aim is to become a one-stop-shop for digital businesses looking to offer comparison services. By using our platform to enable comparison journeys for other brands, we have the opportunity to become the technology platform of choice to power the entire industry.

On the customer side, we are focused on developing and growing membership-based customer propositions to drive customer loyalty. We are using our reach of our existing brands to extend our marketplace, grow a loyal customer base whilst driving down our marketing investment.

The customer strategy is built on growing on our member-based offers; MoneySuperMarket SuperSaveClub, MoneySavingExpert App and Quidco. These member-based propositions are focused on growing customer loyalty, engagement, repeat purchasing and retention, as well as driving consumer traffic direct to our sites. In time, this should result in a reduced reliance on paid-for marketing.